[NEohioPAL]Important information to artists & organizations who post messages to NEohioPAL

Mon Sep 1 17:48:09 PDT 2003

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Subject Lines that will get you the best results...
The feedback I have received from subscribers is that many people delete 
messages without opening them when the subject line is not descriptive enough.

To get the most number of people opening your message and to get the best 
results ALWAYS include the producing organization AND event in your subject line:

Producing Organization  (Beck Center, Fine Arts at Willoughby, Great Lakes 
Theatre Festival, Cleveland Opera, Cain Park, Dobama Theatre, etc.)

Event  (I.E. -- Auditions for "Les Miserables,"    "Miss Saigon" opening 
at.... ,   "Puttin' on the Ritz" benefit at.... , etc.)

Examples of good subject lines...
Auditions for Miss Saigon at Beck Center
1/2 price tickets to neohiopal - Cuyahoga Players present Sondheim's "Pacific 
Overtures"
Auditions -- "Medea" at Lake Erie Theatre
Euclid Theatre spring drama classes for ages 7-14
PD Review of Bay Village Player's "The Crucible"

Frequency of posting...
At the most, you should post your message once a week.  Deluging the 
subscribers with repeat postings doesn't get your message across.  In fact it can have 
quite the opposite effect
. You have to trust that if they are interested they will put your event on 
their calendar and show up.  IE - Tom Fulton only posted his auditions for The 
Seagull at Beck once, with a correction later in the day, and he had somewhere 
between 125 and 150 people audition.  You know what they say, sometimes 'less 
is more'     :-)

I recommend you all read over the  <A HREF="http://hometown.aol.com/fsternfeld/FAQ.html">NEohioPAL -- Frequently Asked Questions</A> as 
well.

Thanks,
Fred Sternfeld
<A HREF="http://www.fredsternfeld.com">http://www.fredsternfeld.com</A> 

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<HTML><FONT FACE=3Darial,helvetica><FONT  COLOR=3D"#ff0000" SIZE=3D3 FAMILY=
=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"><B>Subject Lines that will get you=20=
the best results...</FONT><FONT  COLOR=3D"#000000" style=3D"BACKGROUND-COLOR=
: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"></B><BR>
The feedback I have received from subscribers is that many people delete mes=
sages without opening them when the subject line is not descriptive enough.<=
BR>
<BR>
To get the most number of people opening your message and to get the best re=
sults ALWAYS include the <B>producing organization</B> AND <B>event </B>in y=
our subject line<B>:</B><BR>
<BR>
<B>Producing Organization</B>  (Beck Center, Fine Arts at Willoughby, G=
reat Lakes Theatre Festival, Cleveland Opera, Cain Park, Dobama Theatre, etc=
.)<BR>
<BR>
<B>Event </B> (I.E. -- Auditions for "Les Miserables,"  &nbsp=
; "Miss Saigon" opening <BR>
at.... ,   "Puttin' on the Ritz" benefit at.... , etc.)<BR>
<BR>
<B><I>Examples of good subject lines...</B></I><BR>
Auditions for Miss Saigon at Beck Center<BR>
1/2 price tickets to neohiopal - Cuyahoga Players present Sondheim's "Pacifi=
c Overtures"<BR>
Auditions -- "Medea" at Lake Erie Theatre<BR>
Euclid Theatre spring drama classes for ages 7-14<BR>
PD Review of Bay Village Player's "The Crucible"<BR>
<BR>
</FONT><FONT  COLOR=3D"#ff0000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3=
 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"><B>Frequency of posting...</=
FONT><FONT  COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3 F=
AMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"></B><BR>
At the most, you should post your message once a week.  Deluging the su=
bscribers with repeat postings doesn't get your message across.  In fac=
t it can have quite the opposite effect
. You have to trust that if they are interested they will put your event on=20=
their calendar and show up.  IE - Tom Fulton only posted his auditions=20=
for <I>The Seagull</I> at Beck once, with a correction later in the day, and=
 he had somewhere between 125 and 150 people audition.  You know what t=
hey say, sometimes 'less is more'     :-)<BR>
<BR>
I recommend you all read over the  <B><A HREF=3D"http://hometown.aol.co=
m/fsternfeld/FAQ.html">NEohioPAL -- Frequently Asked Questions</A></B></B> a=
s well.<BR>
<BR>
Thanks,<BR>
Fred Sternfeld<BR>
<A HREF=3D"http://www.fredsternfeld.com">http://www.fredsternfeld.com</A> <B=
R>
<BR>
</FONT></HTML>
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