[NEohioPAL]POSTING ADVICE : multiple posts, subject lines & examples / also FAQs

Wed Nov 26 11:06:24 PST 2003

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I have been rejecting a fair amount of postings lately for a variety of 
reasons.  Here are some instructions so you can make sure your message is 
approved...

Frequency of posting...
At the most, you should post your message once a week.  Deluging the 
subscribers with repeat postings doesn't get your message across.  In fact it can have 
quite the opposite effect. You have to trust that if they are interested they 
will put your event on their calendar and show up.  IE - Several months ago, <A HREF="http://www.tomfulton.com">
Tom Fulton</A> only posted his auditions for <A HREF="http://www.tomfulton.com/seagull.htm">'The Seagull'</A> at <A HREF="http://www.lkwdpl.org/beck/">Beck Center</A> once, 
with a correction later in the day, and he had somewhere between 125 and 150 
people audition.  

Subject Lines that will get you the best results...
The feedback I have received from subscribers is that many people delete 
messages without opening them when the subject line is not descriptive enough.  To 
get the most number of people opening your message and to get the best 
results ALWAYS include the producing organization AND event in your subject line:

EXAMPLES:
Producing Organization : (The Cleveland Playhouse, Beck Center, Fine Arts at 
Willoughby, Great Lakes Theatre Festival, Cleveland Opera, Dobama Theatre, 
etc.)
Event :  (Auditions for "Les Miserables,"    "Miss Saigon" opening  at.... ,  
 "Puttin' on the Ritz" benefit at.... , etc.)

Examples of good subject lines...
Auditions for "Reefer Madness" at Beck Center
1/2 price preview to neohiopal - PROOF at Geauga Lyric Theatre Guild
AUDITIONS -- "Noises Off" at Lakeland Theatre
Cleveland Playhouse spring drama classes for ages 7-14
PD Review of HAIR at Baldwin Wallace College

Also,
I recommend you read over the   <A HREF="http://www.fredsternfeld.com/faqs.htm">NEohioPAL - Frequently Asked Questions</A> 

Thanks, and have a Happy Thanksgiving !!
Fred Sternfeld
<A HREF="http://www.fredsternfeld.com">http://www.fredsternfeld.com</A> 

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<HTML><FONT FACE=3Darial,helvetica><FONT  COLOR=3D"#0000ff" SIZE=3D4 FAMILY=
=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"><B><I>I have been rejecting a fair=20=
amount of postings lately for a variety of reasons.  Here are some inst=
ructions so you can make sure your message is approved...</FONT><FONT  COLOR=
=3D"#ff0000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D5 FAMILY=3D"SANSSERI=
F" FACE=3D"Arial" LANG=3D"0"><BR>
<BR>
Frequency of posting...</FONT><FONT  COLOR=3D"#000000" style=3D"BACKGROUND-C=
OLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"></I><=
BR>
At the most, you should post your message once a week.  Deluging the su=
bscribers with repeat postings doesn't get your message across.  In fac=
t it can have quite the opposite effect. You have to trust that if they are=20=
interested they will put your event on their calendar and show up.  IE=20=
- Several months ago, <A HREF=3D"http://www.tomfulton.com">Tom Fulton</A> on=
ly posted his auditions for <A HREF=3D"http://www.tomfulton.com/seagull.htm"=
>'The Seagull'</A> at <A HREF=3D"http://www.lkwdpl.org/beck/">Beck Center</A=
> once, with a correction later in the day, and he had somewhere between 125=
 and 150 people audition.  </FONT><FONT  COLOR=3D"#ff0000" style=3D"BAC=
KGROUND-COLOR: #ffffff" SIZE=3D5 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=
=3D"0"><I><BR>
<BR>
Subject Lines that will get you the best results...</FONT><FONT  COLOR=3D"#0=
00000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERIF" FAC=
E=3D"Arial" LANG=3D"0"></I><BR>
The feedback I have received from subscribers is that many people delete mes=
sages without opening them when the subject line is not descriptive enough.&=
nbsp; To get the most number of people opening your message and to get the b=
est results ALWAYS include the </FONT><FONT  COLOR=3D"#0000ff" style=3D"BACK=
GROUND-COLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"=
0">producing organization AND event</FONT><FONT  COLOR=3D"#000000" style=3D"=
BACKGROUND-COLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=
=3D"0"> in your subject line:<BR>
<BR>
</FONT><FONT  COLOR=3D"#008040" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3=
 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0">EXAMPLES:</FONT><FONT  COLOR=
=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERI=
F" FACE=3D"Arial" LANG=3D"0"><BR>
</FONT><FONT  COLOR=3D"#0000ff" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3=
 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0">Producing Organization :</FO=
NT><FONT  COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3 FAM=
ILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"> (The Cleveland Playhouse, Beck=20=
Center, Fine Arts at Willoughby, Great Lakes Theatre Festival, Cleveland Ope=
ra, Dobama Theatre, etc.)<BR>
</FONT><FONT  COLOR=3D"#0000ff" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3=
 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0">Event : </FONT><FONT  C=
OLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANS=
SERIF" FACE=3D"Arial" LANG=3D"0"> (Auditions for "Les Miserables," &nbs=
p;  "Miss Saigon" opening  at.... ,   "Puttin' on the Ri=
tz" benefit at.... , etc.)<BR>
<BR>
</FONT><FONT  COLOR=3D"#ff0000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D5=
 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"><I>Examples of good subject=20=
lines...</FONT><FONT  COLOR=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff"=20=
SIZE=3D3 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"></I><BR>
Auditions for "Reefer Madness" at Beck Center<BR>
1/2 price preview to neohiopal - PROOF at Geauga Lyric Theatre Guild<BR>
AUDITIONS -- "Noises Off" at Lakeland Theatre<BR>
Cleveland Playhouse spring drama classes for ages 7-14<BR>
PD Review of HAIR at Baldwin Wallace College<BR>
<BR>
</FONT><FONT  COLOR=3D"#ff0000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D5=
 FAMILY=3D"SANSSERIF" FACE=3D"Arial" LANG=3D"0"><I>Also,</FONT><FONT  COLOR=
=3D"#000000" style=3D"BACKGROUND-COLOR: #ffffff" SIZE=3D3 FAMILY=3D"SANSSERI=
F" FACE=3D"Arial" LANG=3D"0"></I><BR>
I recommend you read over the   <A HREF=3D"http://www.fredsternfel=
d.com/faqs.htm">NEohioPAL - Frequently Asked Questions</A> <BR>
<BR>
Thanks, and have a Happy Thanksgiving !!<BR>
Fred Sternfeld<BR>
<A HREF=3D"http://www.fredsternfeld.com">http://www.fredsternfeld.com</A> <B=
R>
<BR>
</B></FONT></HTML>
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