[NEohioPAL] 11/16/09 SEAN PRATT PRESENTS HIS WEEKLY ARTICLE ON THE BUSINESS OF THE BIZ

[seanpratt at comcast.net]

Actor’s Advertising Campaigns – When to Stay in Touch and When to Bang Your Drum by Sean Pratt

In order to help advance their careers, actors must learn how to use the two basic methods of publicity. 

In the world of marketing, there are two distinct kinds of advertising campaigns – an “Ongoing Campaign” and a “Promotional Campaign.”  These two kinds of campaigns work hand in hand to create a sense of recognition and momentum for a business (or an actor) which, in turn, can create opportunities for them to succeed. But knowing each one’s form and function is crucial to getting the results you want.  

To read the rest of this article go to: http://acting.suite101.com/article.cfm/actors_advertising_campaigns 

Sean Pratt, (AEA / SAG / AFTRA), has been a working actor for over 20 years. He received his BFA from the College of Santa Fe, NM. Sean was a member of the resident acting company at The Pearl Theatre, an Off-Broadway classical repertory theatre and has also performed at numerous regional theatres around the country.  Major films include - Gods and Generals, Tuck Everlasting and Iron Jawed Angels. Television work includes - The host of HGTV’s, Old Homes Restored, and supporting roles on Homicide, The District and America’s Most Wanted.  Audiobooks - He has been narrating for over 13 years and has recorded nearly 500 books in just about every genre.  He also teaches classes on and writes articles about the business of the Biz. http://www.seanprattpresents.com/


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