[NEohioPAL] Audience Grows at Great Lakes Theater Festival

[Todd Krispinsky]

FOR IMMEDIATE RELEASE
Monday, May 16, 2011

Great Lakes Theater Festival's 49th Season
Exceeds Ticket Income Goals by 17%

The Festival has experienced 15% growth in paid attendance since 
the company's move to its current home at the Hanna Theatre.

Great Lakes Theater Festival, Cleveland's classic theater company,
experienced significant audience growth in 2010-11 and exceeded its main
stage (Hanna Theatre) ticket income goals by 17%. GLTF's annual holiday
offering of A Christmas Carol at the Ohio Theatre exceeded its income
goal by 14%. Ticket prices for all GLTF performances in 2010-11 remained
consistent with prior seasons and featured the company's New Deal
pricing initiative designed to offer affordable price points for all
audience members (all performances: Hanna Theatre - adults $15;
students: $13 / A Christmas Carol - adults $28; students: $26)

The season's success was marked by consistency as all five productions
in the company's 49th year (Othello, An Ideal Husband, A Christmas
Carol, The Complete Works of William Shakespeare [Abridged] and The Two
Gentlemen of Verona) surpassed their goals. The Festival's most popular
main stage offering in 2010-11 was The Complete Works of William
Shakespeare (Abridged), a production buoyed by strong audience response
and extraordinary "word of mouth."

Since completing the company's $20M re-imagination of and relocation to
its current home at the Hanna Theatre, PlayhouseSquare in 2008, GLTF
main stage attendance has increased by 15% - bucking national economic
challenges and a shrinking population base in northeast Ohio.

The Festival's commitment to young audiences was also rewarded by
enthusiastic student attendance during its 49th season. 23% of all
single tickets sold to GLTF's 2010-11 main stage performances were youth
tickets. The strong public performance, youth attendance was in addition
to the 15,000 students that the Festival served through its student
matinee performances during the season.

Great Lakes Theater Festival has brought the pleasure, power and
relevance of classic theater to the widest possible audience since 1962.
The first resident company of PlayhouseSquare, GLTF will celebrate its
50th anniversary season in 2011-12.  Festival programming reaches 85,000
adults and students annually.

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For More Information:

Todd Krispinsky
Marketing and Public Relations Director
Great Lakes Theater Festival
1501 Euclid Avenue, Suite 300
Cleveland, Ohio  44115
(216) 241-5490 x317 / (216) 241-6315 Fax
www.greatlakestheater.org <http://www.greatlakestheater.org/> 

Stay connected to Great Lakes Theater Festival...
   Become a fan of the Festival on Facebook.  Click here.
<http://www.facebook.com/gltfcleveland> 
   Follow us on Twitter.  Click here. <http://twitter.com/GLTFCleveland>

 
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