[NEohioPAL] Apollo's Fire Seeks Manager of Marketing and Audience Development

[Allison Richards]

Apollo’s Fire: The Cleveland Baroque Orchestra

 

Position Opening: 

Manager of Marketing & Audience Development (full time) 

 

 

Manager of Marketing & Audience Development 

Apollo’s Fire seeks an experienced, dynamic and creative Manager of
Marketing & Audience Development (MMAD) to be a key member of the leadership
team at Apollo’s Fire. He/she is the manager of AF’s ticket income and other
earned revenue, and is responsible for developing new audiences, generating
increased local and national ticket sales, strengthening AF’s brand at the
local and national levels, and managing all marketing, communications, and
public relations activity. In addition, the MMAD is responsible for
promoting outreach and education programming via AF’s Community Access
Initiative. 

The MMAD reports to the General Manager (GM) and works closely with the
Artistic Director (AD) to convey AF’s programs to the public in a compelling
way. He/she generates new marketing and audience development concepts for
the team’s consideration, and leads and inspires the Box Office staff who
assist with Marketing and Front-of-House operations. Above all, the MMAD
drives the marketing and public relations process, is responsible for ticket
sales goals, and helps other team members to participate in this effort by
providing key data and analysis, and management of the Marketing and Public
Relations Calendar. As a team member, he/she works in a collaborative
environment as part of a small but highly efficient staff. 

Specific responsibilities include: 

 

1. Local Season Marketing: Develop and recommend annual updates to the
marketing budget and plan, including creating and managing the annual
timeline for releasing the season brochure, announcement of the season,
pre-season marketing and publicity; and quarterly detailed timelines with
dates for print materials, eblasts, mailing list trades, and ad trades.
Drive and manage the implementation of such timelines; • Season Launch
(June): Coordinate and manage the season launch process, including the
printed brochure, season announcement to public and the press, and website
launch, in consultation with the Artistic Director; 

• Pre-Season Marketing (July-Sept): Lead the process for timely distribution
of brochures, rack cards, subscription eblasts, and subscription radio ads; 

• Subscription Concert Marketing (Sept-May): Arrange for timely delivery and
distribution of postcards, posters, and print materials; consult with the AD
on design and wording of such materials; create draft eblasts for approval
by AD; 

• Press and Publicity: In consultation with the AD, propose ideas to pitch
to journalists to obtain feature previews and reviews; 

• Social Media and Website: Expand and maintain an active social media
presence; collaborate with the AD, ED, GM, and website administrator to keep
AF’s website updated and active; gather, maintain and report on the
efficiency of social media and e-blast functions in driving ticket sales and
to inform media buys. 

• Program books: Lead and manage the process for creating and printing the
complete program books (playbills) for each concert; if qualified, the MMAD
may be asked to write occasional program notes. 

• Surveys: Lead and execute regular audience surveys. 

 

2. Audience Development and Promotion: In collaboration with the
Artist-in-Residence for Outreach Programs (AROP), GM, and Education
Specialist, develop, recommend, and implement promotional strategies for
outreach and educational programs, including Family Concerts, school
workshops, and “Baroque Bistro” events to ensure strong attendance and to
expand AF’s engagement with new audiences, including Young Professionals;
attend promotional events and take an active role as one of the public
“faces” of AF; 

3. Creative Idea Leadership: Lead the effort to attract new audiences by
proposing new marketing concepts to the Artistic Director, Executive
Director and General Manager – including ideas for media publicity, ad
trades, partnerships, and outreach events; 

4. Financial: Monitor revenue and expenses in the Marketing budget; achieve
revenue goals, including ticket sales and subscriptions; 

5. Branding: Work with the Artistic Director, Executive Director, General
Manager, and AF’s publicist to manage the brand of the institution, locally,
nationally, and internationally – this includes placing ads in international
classical music magazines in coordination with CD releases and
national/international tours; 

6. National/International Tour Promotion: In consultation with the AD,
contact tour presenters to provide appropriate materials for AF’s tour
engagements; assist AF’s national publicist when needed; occasionally manage
marketing and publicity for a self-produced concert out of town; 

7. CD launch marketing: Promote and advertise new CD releases in
consultation with the AD, AF’s British record label, and AF’s national
publicist; 

8. Box Office: manage the Box Office Manager (BOM) and handle phone orders a
few hours per week, when the BOM is unavailable; 

9. Staff Leadership: Supervise the work of the 2 part-time Marketing staff
members. 

10. Board Interaction: Interface with members of the Board of Directors who
have an interest in helping with certain aspects of Marketing and Audience
Development; 

11. All staff members work at ¾ of local concerts, generally in a
front-of-house capacity; there are typically about 7 weeks of concerts, and
the MMAD will work at 3-4 concerts in each of those weeks; staff members
receive a half-day of comp time for each concert worked. Comp time cannot be
taken during concert weeks. 

12. General: As a staff member at the Manager level, he/she is expected to
monitor emails outside of business hours when time-sensitive marketing
issues are at play. 

 

For more information about Compensation, Qualifications, How to Apply, and
information About Apollo’s Fire, please see the full posting at:
https://apollosfire.org/about/employment/

 

Apollo’s Fire is an equal opportunity employer.

 

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