<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-align: center; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px"><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px;"><b>Hot Lather Productions LLC launches website and </b></span></font></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; text-align: center; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px"><font class="Apple-style-span" size="5"><span class="Apple-style-span" style="font-size: 18px;"><b>online marketing plan for their new internet sitcom “Julio.”</b></span></font></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">August 6, 2009 — Hot Lather Productions LLC announced that the website for their new internet sitcom “Julio” has gone live at <a href="http://www.juliositcom.com"><span style="text-decoration: underline ; letter-spacing: 0.0px color: #000099">www.juliositcom.com</span></a>. The site features information about the show, characters and cast, crew and video clips. The site introduces visitors to the sounds of the show with a latin beat set against the backdrop of Cleveland, where the show and production take place.</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">“Online marketing, social networking, as well as traditional networking, are going to play important roles in the shows success“ says Producer Tom Loveman. “Being a Cleveland-based production company, we knew, from the very beginning, we would have to go online to get the exposure and audience we need to take this show to the next level.”</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">The company has already launched a teaser promo video on ten video sharing sites include big names like YouTube, but also niche sites like Break.com, Dailymotion.com and Revver.com. Their Facebook page, <a href="http://www.facebook.com/julio.sitcom"><span style="text-decoration: underline ; letter-spacing: 0.0px color: #000099">www.facebook.com/julio.sitcom</span></a> was set up early in production so fans could follow it behind-the-scenes from the beginning. </span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">Loveman says that Facebook has been a great place to expand the discussion and interactivity about the show. “We’re planning a series of videos including promos and interviews with the cast, polls, and possibly even a live chat or online viewing party.”</span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">The pilot episode, titled “Trifecta,” is in post-production. “We’ve not set an exact date for the premiere yet,” says producer Trish Sgro, “but it should be sometime after Labor Day, when people are getting into their fall routines and watching for new shows on the major networks.” </span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">Sgro says their show is was designed to reflect Cleveland’s diversity, showcase the city, and give a glimpse of everyday life. “A suburban barbershop, just like a bar, is a great place to capture fun conversation and storytelling, and by adding a tattoo parlor in the basement, we bring an interesting twist to the types of people that converge there.” The show was designed in direct response to what they feel is a lack of attention to the everyday “Joe” in programming. “The beauty of the show is that through the interaction of the main characters, their customers, and other people who come in and out of the shop, we can transport the viewer from the barber chair or tattoo parlor in Cleveland, to anywhere in the world” explained Sgro. </span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; min-height: 13px; "><span style="letter-spacing: 0.0px"></span><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px"><b>About Hot Lather Productions LLC</b></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><span style="letter-spacing: 0.0px">Hot Lather Productions LLC is the creative development team of Trish Sgro and Tom Loveman. Located in Cleveland, OH, Hot Lather Productions seeks to make entertaining programs and movies that fill a need in underserved markets as well as bring originality to an industry that has rehashed everything ad nauseum. Learn more at <a href="http://www.hotlatherproductions.com">www.hotlatherproductions.com</a>.</span></div><div><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px;"><br></span></font></div><div apple-content-edited="true"> <div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><br></div></div></div></body></html>