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<p class=MsoNormal><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>NEWS
RELEASE
<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>CONTACT:
</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Missy
S. Toms, 216.521.2540 x22 or mtoms@beckcenter.org<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>FOR
IMMEDIATE RELEASE:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>
September 9, 2009<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoBodyText align=center style='text-align:center'><b><i><span
style='font-size:16.0pt;font-family:"Times New Roman","serif"'>Fiddler on the
Roof<o:p></o:p></span></i></b></p>
<p class=MsoBodyText align=center style='text-align:center'><b><span
style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Beck Center
Kicks Off 2009/2010 Season with Classic American Musical <o:p></o:p></span></b></p>
<p class=MsoNormal style='text-align:justify'><b><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal style='text-align:justify'><b><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Lakewood, OH—</span></b><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>B<span
style='color:black'>eck Center for the Arts proudly presents its production of
the Tony award-winning classic, <i>Fiddler on the Roof, </i>on the Mackey Main
Stage, <b>September 19 through October 18, 2009</b>. Show times are 8:00 p.m.
Fridays and Saturdays and 3:00 p.m. Sundays. A special Thursday evening
performance will take place on October 15 at 8 p.m.<o:p></o:p></span></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>One of the most acclaimed musicals on
Broadway, <i>Fiddler on the Roof</i> has touched audiences around the world
with its humor, warmth, and honesty. The <i>New York Times</i> comments, “It
catches the essence of a moment in history with sentiment and radiance.”<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Set in 1905, <i>Fiddler on the Roof</i> takes
place in Anatevka, a small village in Russia. The story revolves around a poor
Jewish dairyman named Tevye, who wants to preserve the traditions of his family
despite a changing society. Winner of nine Tony Awards, <i>Fiddler on the Roof</i>’s
universal theme of tradition cuts across barriers of race, class, nationality,
and religion and leaves audiences crying tears of laughter, joy, and sadness.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:12.0pt;
font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Beck Center is pleased to mark the Beck
directorial debut of Kalliope Stage's former artistic director, <b>Paul Gurgol</b>.
The production also features one of Cleveland's most talented actors, <b>George
Roth</b>, as Tevye, the Milkman. <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'>Beck Center is offering special
family-friendly pricing so the entire family can enjoy this musical classic. </span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Tickets are $28 for
adults, $25 for seniors (65 and older), $17 for students (22 and under with
ID), and $10 for children (12 and under). An additional $3 service fee per
ticket is applied at the time of purchase. Preview night on Thursday, September
17, is $10 with general admission seating. Group discounts are available for
parties of 13 or more. <span style='color:black'><o:p></o:p></span></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>To reserve tickets, call the Beck Center at
216.521.2540 ext. 10, or request seats at <a href="http://www.beckcenter.org/"><span
style='color:windowtext;text-decoration:none'>www.beckcenter.org</span></a>.
Beck Center is located at 17801 Detroit Avenue in Lakewood, just 10 minutes
west of downtown Cleveland. Free onsite parking is available.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><i><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Fiddler on the Roof</span></i><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'> begins Beck’s
2009/2010 professional theater season. It also includes <i>Peter Pan</i>, Mark
Twain’s <i>Is He Dead?</i>, <i>The 25<sup>th</sup> Annual Putnam County
Spelling Bee</i>, and <i>The Producers</i>. Beck’s Artistic<span
style='color:red'> </span>Director <b>Scott Spence</b> had this to say about
the season, “It fills me with great hope. Not only is Beck able to continue to
offer some amazing local premieres of recent Broadway successes, but we are
able to give our theater goers many great laughs along the way. And who doesn't
need that in these challenging times?”<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Beck Center’s production of <i>Fiddler on the
Roof</i> is presented by special arrangement with Music Theatre International
(MTI) and is sponsored by Cox Communications, Ohio Arts Council, and<span
style='color:black'> Cuyahoga Arts and Culture.<b> <o:p></o:p></b></span></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'>Beck Center for the Arts is a
not-for-profit 501(c)3 organization that offers professional theater
productions on two stages, arts education programming in dance, music, theater,
visual arts, early childhood, and creative arts therapies for special needs students,
and gallery exhibits featuring local and regional artists.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal align=center style='text-align:center'><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>###<span
style='color:black'><o:p></o:p></span></span></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Missy S.
Toms<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Director
of Marketing & External Affairs<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Beck
Center for the Arts<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>17801
Detroit Avenue<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Lakewood,
OH 44107<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>mtoms@beckcenter.org<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>216.521.2540,
ext. 22<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNormal>Support arts performance and education by making a tax
deductible contribution. <b><a href="http://beckcenter.org/support.htm">Donate
today!</a><o:p></o:p></b></p>
<p class=MsoNormal style='text-align:justify'>Exceptional Theater...Delightful
Escape! <b><i>Fiddler on the Roof</i></b>, <b><i>Is He Dead?</i></b>,<b> <i>The
25th Annual Putnam County Spelling Bee</i></b>,<b> <i>The Producers</i></b>.
Packages for 2009-2010 start at just $56! <b><a
href="http://beckcenter.org/theater/Brochure09-10theater.pdf">Subscribe today!</a></b><o:p></o:p></p>
<p class=MsoNormal>Fall 2009 features 37 new classes in dance, music, theater,
and visual arts.<span style='color:#1F497D'> </span><b><a
href="http://beckcenter.org/class/index.html">Enroll today!</a></b> <o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
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