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<p class=MsoNormal><b><span style='font-size:14.0pt;font-family:"Arial","sans-serif"'>NEWS
RELEASE<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>CONTACT:
</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Missy
S. Toms, 216.521.2540 x22 or mtoms@beckcenter.org<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>FOR
IMMEDIATE RELEASE:</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>
July 2, 2010<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoBodyText align=center style='text-align:center'><b><i><span
style='font-size:16.0pt;font-family:"Times New Roman","serif"'>The Producers<o:p></o:p></span></i></b></p>
<p class=MsoBodyText align=center style='text-align:center'><b><span
style='font-size:14.0pt;font-family:"Times New Roman","serif"'>Outrageous
Musical Hit Storms into the Beck Center<o:p></o:p></span></b></p>
<p class=MsoBodyText align=center style='text-align:center'><b><span
style='font-size:14.0pt;font-family:"Times New Roman","serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal style='text-align:justify'><b><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Lakewood, OH—</span></b><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Beck Center for the
Arts is proud to present the Tony Award-winning “boffo” hit musical, <i>The
Producers</i>, on the Mackey Main Stage, <b>July 16 through August 22, 2010.</b>
Show times are 8 p.m. Fridays and Saturdays and 3 p.m. Sundays. <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>It’s 1959, and a new musical by Broadway
producer Max Bialystock flops, closing after just one performance. Enter mousy
accountant, Leo Bloom, who discovers that under the right circumstances a
producer can actually make more money with a flop than with a hit. Max
convinces Leo to enter a scheme to produce the worst flop ever, <i>Springtime
for Hitler: A Gay Romp with Adolf and Eva at Berchtesgarden</i>, and bilk
investors to the benefit of Max and Leo’s bank accounts. <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Based on the classic Mel Brooks’ 1968 cult
comedy film, <i>The Producers</i> was a huge hit on Broadway, winning a record
12 Tony Awards. The <i>New York Times</i> calls <i>The Producers </i>“fast,
fierce, shameless, vulgar and altogether blissful.” <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Beck’s production of <i>The Producers</i>
welcomes the Beck debut of its two stars. <b>Mark Heffernan</b>, who plays Max
Bialystock, is an Emmy Award-winning producer through his work with the
Cleveland Cavaliers and WJW FOX-8. <b>Brandon Isner</b>, who recently returned
to Ohio after 12 years in New York City, ends his decade-long retirement from
the stage to portray Leo Bloom. This is also the Beck debut of Choreographer <b>Mary
Ann Black</b>, well-known locally for her exceptional work at Porthouse
Theatre.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><strong><span style='font-family:
"Arial","sans-serif";color:black;font-weight:normal'>“</span></strong><span
style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>How could
I <b><i>not</i></b> want to direct the musical version of my all-time favorite
comedy film!? The movie’s stars, Zero Mostel and Gene Wilder, were like gods to
me growing up</span><strong><span style='font-family:"Arial","sans-serif";
color:black;font-weight:normal'>,” says Director Scott Spence. “</span></strong><span
style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>It is my
privilege to watch Mssrs. Bialystock and Bloom cavort across Beck's stage along
with 40 other cast members playing 160 roles. Madness! Mayhem! Mel Brooks at
his very best</span><strong><span style='font-family:"Arial","sans-serif";
color:black;font-weight:normal'>.”</span></strong><strong><span
style='font-family:"Calibri","sans-serif";color:black;font-weight:normal'><o:p></o:p></span></strong></p>
<p class=MsoNormal style='text-align:justify'><o:p> </o:p></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Tickets are $28 for adults, $25 for seniors
(65 and older), $17 for students (with valid ID), and $10 for children (12 and
under). An additional $3 service fee per ticket is applied at the time of purchase.
Preview night on Thursday, July 15, is $10 with general admission seating.
Group discounts are available for parties of 13 or more. <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>For tickets, call the Beck Center box office
at 216.521.2540, ext. 10, or purchase seats online at <a
href="http://www.beckcenter.org/"><span style='color:windowtext;text-decoration:
none'>www.beckcenter.org</span></a>. Beck Center is located at 17801 Detroit
Avenue in Lakewood, just ten minutes west of downtown Cleveland. Free onsite
parking is available.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Beck Center’s production of <i>The Producers</i>
is produced through special arrangement with Music Theatre International (MTI)
and is sponsored by Maloney + Novotny LLC, Ulmer & Berne LLP, West Roofing
Systems, Cox Communications, the Ohio Arts Council, and Cuyahoga Arts and
Culture.<b> <o:p></o:p></b></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'>Beck Center for the Arts is a not-for-profit
501(c)3 organization that offers professional theater productions, arts
education programming in dance, music, theater, visual arts, early childhood,
and creative arts therapies for special needs students, and gallery exhibits featuring
regional artists.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal align=center style='text-align:center'><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'>###<o:p></o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Missy S.
Toms<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Director
of Marketing & External Affairs<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Beck
Center for the Arts<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>17801
Detroit Avenue<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>Lakewood,
OH 44107<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>mtoms@beckcenter.org<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'>216.521.2540,
ext. 22<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Times New Roman","serif"'><o:p> </o:p></span></p>
<p class=MsoNormal>Support arts performance and education by making a tax deductible
contribution. <b><a href="http://beckcenter.org/support.htm">Donate
today!</a><o:p></o:p></b></p>
<p class=MsoNormal style='text-align:justify'>Coming soon...<i>The Producers</i>
<b>July 16-Aug 22</b>.<span style='color:#1F497D'> <b><a
href="http://sa1.seatadvisor.com/sabo/servlets/EventSearch?presenter=BECKCENTER">Purchase
tickets today!</a></b><o:p></o:p></span></p>
<p class=MsoNormal>Summer Camps in dance, music, theater, and visual arts.<span
style='color:#1F497D'> </span><b><a
href="http://www.beckcenter.org/pdf/2010summercat.pdf">Enroll today!</a></b> <o:p></o:p></p>
<p class=MsoNormal><span style='font-size:18.0pt;font-family:Webdings;
color:green'>P</span><span style='font-size:10.0pt;color:navy'> </span><span
style='font-size:9.0pt;font-family:"Arial","sans-serif";color:green'>Please
consider the environment before printing this e-mail.</span> <o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
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