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align=center><FONT face=Georgia><B><SPAN
style='FONT-FAMILY: ; COLOR: ; LETTER-SPACING: -0.6pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 18.0pt'>What
were they thinking:<SPAN style="mso-spacerun: yes"> </SPAN>The aging
performing arts audience</SPAN></B><SPAN class=apple-converted-space><B
style="mso-bidi-font-weight: normal"><SPAN
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color=#222222> </FONT></SPAN></B></SPAN></FONT><B><SPAN
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align=center><SPAN
style='BORDER-TOP: windowtext 1pt; FONT-FAMILY: ; BORDER-RIGHT: windowtext 1pt; BORDER-BOTTOM: windowtext 1pt; COLOR: ; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 0in; BORDER-LEFT: windowtext 1pt; PADDING-RIGHT: 0in; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: arial; mso-border-alt: none windowtext 0in'><FONT
face=Georgia>Bob Abelman</FONT></SPAN><SPAN
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align=center><I style="mso-bidi-font-style: normal"><SPAN
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face=Georgia>Cleveland Jewish News, The News Herald, The Morning
Journal</FONT></SPAN></I><SPAN
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align=center><SPAN
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face=Georgia>Member, International Association of Theatre
Critics</FONT></SPAN><SPAN
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face="Times New Roman"></FONT></SPAN> </P>
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face=Georgia>Most of us have read about, many of us have witnessed, and some of
us are living proof of the aging of the performing arts
audience.</FONT></SPAN></P>
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face=Georgia></FONT></SPAN> </P>
<P style="BACKGROUND: white; MARGIN: 0in 0in 11.25pt; LINE-HEIGHT: 15pt"><SPAN
style="FONT-FAMILY: ; COLOR: "><FONT face=Georgia>According to the National
Endowment for the Arts, the average age of those attending classical music
performances, the ballet, jazz concerts and plays is increasing. This is not
just because the median age of the general population is creeping up as well; it
is the result of one generation of audience members not being adequately
replaced by the next.</FONT></SPAN></P>
<P class=MsoNormal
style="VERTICAL-ALIGN: baseline; MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal; mso-outline-level: 1"><FONT
face=Georgia><SPAN
style='FONT-FAMILY: ; LETTER-SPACING: -0.6pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 18.0pt; mso-bidi-font-weight: bold'>Big
Data reports that the vast majority of subscribers to the Cleveland Play House
and Great Lakes Theater were </SPAN><SPAN
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color=#222222>born between the mid-1920s and the mid-1940s, followed by members
of the early “Baby Boomer Generation” who were born between the mid-1940s and
the mid-1950s.<SPAN style="mso-spacerun: yes"> </SPAN>And the average age
of attendees for the touring Broadway shows coming through Playhouse Square is
53 years old.<SPAN style="mso-spacerun: yes">
</SPAN></FONT></SPAN></FONT></P>
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color=#222222 face=Georgia></FONT></SPAN> </P>
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face=Georgia><FONT color=#222222>It can certainly be argued that audiences for
theater have always skewed older, dating back to the ancient patrons attending
ancient Greek performances.<SPAN style="mso-spacerun: yes"> </SPAN>When
young, no matter the millennium, we tend to gravitate toward new artists and new
art forms until our interests, income and evenings become more amenable to
traditional pursuits.<SPAN style="mso-spacerun: yes">
</SPAN></FONT></FONT></SPAN></P>
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color=#222222 face=Georgia></FONT></SPAN> </P>
<P class=MsoNormal
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face=Georgia><FONT color=#222222>But in recent years, fewer young people have
been returning to the fold.<SPAN style="mso-spacerun: yes">
</SPAN></FONT></FONT></SPAN></P>
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face="Times New Roman"> </FONT></SPAN></P>
<P class=MsoNormal
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face=Georgia><I style="mso-bidi-font-style: normal"><SPAN
style='BORDER-TOP: windowtext 1pt; FONT-FAMILY: ; BORDER-RIGHT: windowtext 1pt; BORDER-BOTTOM: windowtext 1pt; COLOR: ; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 0in; BORDER-LEFT: windowtext 1pt; PADDING-RIGHT: 0in; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: arial; mso-border-alt: none windowtext 0in'>For
more of this review, go to </SPAN></I><I
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style='BORDER-TOP: windowtext 1pt; FONT-FAMILY: ; BORDER-RIGHT: windowtext 1pt; BORDER-BOTTOM: windowtext 1pt; COLOR: ; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 0in; BORDER-LEFT: windowtext 1pt; PADDING-RIGHT: 0in; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: arial; mso-border-alt: none windowtext 0in'><FONT
color=#0563c1>www.clevelandjewishnews.com/columnists/</FONT></SPAN></I><I
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