Great Lakes Theater’s brand equity sorely missing from doo-wop driven ‘Forever Plaid’ Bob Abelman Cleveland Jewish News, The News Herald, The Morning Journal Member, International Association of Theatre Critics A lightweight jukebox musical is the last thing one would expect from the same theater company that just dared to double-cast a female in the title role of Shakespeare’s “Hamlet.” And jukebox musicals don’t regularly appear on the resume of the director who recently staged the story of axe wielding double-murderess Lizzie Borden. But currently on the Great Lakes Theater stage under Victoria Bussert’s direction is the corny and contrived “Forever Plaid,” sans the brand equity that typically accompanies productions by Cleveland’s classic company and without the ingenuity typical of its top-tier director. For more of this article, go to www.clevelandjewishnews.com/columnists/.