[NEohioPAL]Forum on Media and Press Relations From Partnership for Arts and Culture

[Bodwin Theatre]

Group:  A brief note to pass along this forum on PR strategies from the 
Community Partnership for Arts and Culture (for further information, please 
contact them directly --thanks)...

Kevin Cronin
Bodwin Theatre Company
Cleveland, Ohio
http://bodwin_theatre.tripod.com
____________________________________

Register now for the last two workshops in the
Artist as an Entrpereneur Institute
register by emailing jetcpac at aol.com

Session 4: Getting the Word Out!
Fee: $20/person

Presented on:
Monday, June 16, 2003 - 5 p.m. - 8:45 p.m.
Tri-C East, Bldg 2 - Room 236
4250 Richmond - Highland Hills, OH  44122
or
Tuesday, June 17, 2003 - 1 p.m. - 4:45 p.m.
COSE, Terminal Tower, 2nd Floor
50 Public Square, Cleveland, OH  44113

AGENDA
Section 1:  Tips for Promoting your Business
Presenter:   Valeri Furst, President, Furst Consulting

Section 2:  Understanding Your Consumers/Target Margeting
Presenter:   Pat Cirillo, President, Cypress Research

Section 3:  Working with the Media
Panelists:
Mike Norman, Arts & Entertainment Editor, Cleveland Plain Dealer
Loren Chylla, Marketing Director, Cleveland.com
Mark Rosenberger, Local Programming & Production Editor, WVIZ/PBS 90.3WCPN
Micki Byrnes, Director of Marketing and Promotion, WKYC - TV 3

Section 4:  Grabbing the Media's Attention/Writing a Strong Press Release
Presenter:  Rebecca Wilson, President, Wilson Communications



to register emailing jetcpac at aol.com or call 216-575-0331

Session 5:  Artist as an Entrepreneur
Fee: $20/person
Held on:
Monday, July 28, 2003 - 5:00 p.m. - 8:00 p.m.
MOCA (Museum of Contemporary Art Cleveland)
8501 Carnegie Avenue, Cleveland, OH  44106

This session is designed to bring together many of the experts who spoke at 
previous seminars as well as new experts with individual artist 
entrepreneurs.  The first part of the evening will be allocated to 
networking and the second part to facilitated breakout sessions.

The clinic will provide attendees with the opportunity to network with other 
artists and business people and to build their networking skills in a 
relaxed and safe environment.  Business experts confirmed to attend to date 
include:  Brian Schriefer, Brian Shriefer CPA; Susie Frazier Mueller, visual 
artist; Les Roberts, writer;  Mary Brown, Mary Brown Unlimited; Carl 
Kotheimer, Consolidated Risk Management; Members of Volunteer Lawyers for 
the Arts; Joan Saks, consultant;  John Renner, US Small Business 
Administration.

The breakout sessions will be facilitated by appropriate business experts, 
many of whom were panelists or presenters for previous workshops.  These 
sessions will give participants the opportunity to learn from each other and 
the experts by discussing issues they experience in the business practice 
areas and ask specific questions about starting or growing an arts-related 
business.  During each session three breakouts will occur:

       Breakout 1: Marketing, the Media and Targeting Consumers
       Breakout 2: Accounting, Bookkeeping and Taxes
       Breakout 3: Business Planning, Incorporation Choices and Legal Issues

AGENDA
5:00 - 5:30 Registration & Social
5:30 - 6:00 Networking Tips
6:00 - 6:30 Networking
6:30 - 7:00 Session 1
7:00 - 7:30 Session 2
7:30 - 8:00 Session 3

Register now by emailing jetcpac at aol.com or calling 216-575-0331

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