[NEohioPAL] Actors and Graphics Design 101 – Two Concepts for Creating Great Advertising by Sean Pratt

[seanpratt at comcast.net]

Actors and Graphics Design 101 – Two Concepts for Creating Great Advertising by Sean Pratt

When organizing the information that goes on your advertising materials, it’s important to understand the concepts of “chunking” and “stickiness.”

>From the worlds of psychology and sociology come two important ideas that are used by graphics designers to create memorable and effective advertising.  Although given the odd names of “chunking” and “stickiness”, they are nevertheless great ideas that you can use when designing the layout and presentation of postcards, flyers, posters and even your picture/resume; the most important piece of advertising you have! Once you understand these two theories your marketing materials should start getting the attention they deserve.  

To read the rest of this article go to: http://acting.suite101.com/article.cfm/actors-and-graphics-design-101

Sean Pratt, (AEA / SAG / AFTRA), has been a working actor for over 20 years. He received his BFA from the College of Santa Fe, NM. Sean was a member of the resident acting company at The Pearl Theatre, an Off-Broadway classical repertory theatre and has also performed at numerous regional theatres around the country.  Major films include - Gods and Generals, Tuck Everlasting and Iron Jawed Angels. Television work includes - The host of HGTV’s, Old Homes Restored, and supporting roles on Homicide, The District and America’s Most Wanted.  Audiobooks - He has been narrating for over 13 years and has recorded nearly 500 books in just about every genre.  He also teaches classes on and writes articles about the business of the Biz. http://www.seanprattpresents.com/


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